"If a film fell in the multiplex, and no one was there to see it..."

Limited release: such a simple phrase, and yet two words that all but indicate to a majority of moviegoers that whatever it is they want to see may or may not escape the confines of a NY/LA run before the film in question comes to them by way of Netflix mere months later.

Meanwhile, screens upon screens across the nation are filled by the likes of the same stars and the same stories, with the same special effects and the same happy endings, leaving the smaller films, the different films, the better films to slip through the distribution cracks, as it were.

Among their number falls The Promotion, a film which we've admittedly supported ad nauseum to the oh-so-ironic tune of $365,928 on a grand total of 81 screens. It opened just this past weekend in my market, Orlando, Fla., on a single screen, for a whopping four days, with a grand total of eight showings, before being shuffled off to make room for that other Jason Bateman co-starring comedy-drama hybrid.

It was the first day of July, and the last night for the film. Having enjoyed it twice before and driven by - I don't know - a sense of romantic futility, I turned out for that final showing. Lo and behold, I wasn't alone...

For everyone who's ever watched a bad movie and thought, "If this is what they produced, I wonder what they threw away?," the Village Voice has found an answer. In an amusing and fascinating article posted today, reporter Tony Ortega says he and a buddy accidentally stumbled across a recycling bin full of paper from Harvey Weinstein's office -- and not just from the office, but from Weinstein's own desk. Ortega proceeds to tell us all the juicy details he learned about the daily work of a movie mogul.

So what is Harvey Weinstein throwing away? Lots of copies of screenplays, naturally, as well as daily sheets (prepared by an assistant, no doubt) listing phone calls he needs to make or return. As you might imagine, the roster of people seeking Weinstein's attention is staggering, with actors, agents, lawyers, producers, and reporters all vying for his time. Michael Moore called him on April 25 and Weinstein didn't return the call for over a month. I'd say being able to ignore Michael Moore for a full month is the very definition of power.

Strangely, Weinstein's e-mails are printed out for him to peruse. (Maybe he gets eye strain from looking at a computer monitor? Maybe he just likes wasting paper?) There were some pretty interesting tidbits in the copies he tossed, including lots of stuff about the Weinstein-produced Project Runway, if you're into that.

With the film industry so busy that even the art houses are having trouble finding room for the indies they want to show, some execs are starting to look at more creative ways of getting their movies seen. That's why the Weinstein Co. is handing over one of its products to IFC Films, which will release it later this year in theaters and -- on the same day -- through Video-on-Demand, right into people's homes.

The movie is Elite Squad, a Brazilian drama about police corruption that won the top prize at Berlin in February and comes from a great pedigree: it was directed by José Padilha, who made the fantastic documentary Bus 174, and co-written by Bráulio Mantovani, who wrote City of God. (Cinematical's Scott Weinberg reviewed it mostly favorably at Tribeca.) It's the kind of foreign film that would normally do pretty well on the U.S. art house circuit, if the art houses weren't already overcrowded at the moment.

So the Weinsteins -- who actually helped produce the film, rather than merely buying the finished product at a festival -- have made a deal (with unspecified terms) with IFC Films. IFC will release it in a few theaters at the same time that it becomes available through IFC's Video-on-Demand service. Our Christopher Campbell wrote an excellent summary of this practice, known as "day-and-date," in April. Basically, day-and-date helps non-blockbuster films get seen by more people.

OK, so maybe they aren't turning all their movies into Broadway musicals, but it sure seems like it. According to Variety, The Weinstein Co. is out to produce a number of adaptations for the stage, beginning with Finding Neverland, which is expected to hit the stage in 2010 (or re-hit the stage, since the movie was based on a play by Allan Knee). After that, it's a stage version of Pink Floyd's The Wall (apparently adapted from the album, not Alan Parker's 1982 film). Then, other titles in the pipeline include the Miramax hits Shakespeare in Love, Chocolat, Save the Last Dance and Cinema Paradiso. Wait, a stage musical based on a movie that celebrates moviegoing? That's gotta be one of the dumbest things I've heard.

These certainly aren't the first movies to be exploited adapted for the stage, and they won't even be the first stage productions from the Weinsteins, who also had a hand in Tony-winner "August: Osage County," as well as the hit stage adaptation of The Producers and the soon-to-be-a-film "Frost/Nixon." The Finding Neverland musical is already being written, with book by original playwright Knee and music by "Grey Gardens" composer Scott Frankel and lyricist Michael Korie. The Wall also is in the works under the care of playwright/screenwriter Lee Hall (Billy Elliot).

So far, it appears TWC is only adapting Miramax films, from back when the Weinsteins were in charge there, but maybe one day we'll get to see "Grindhouse: The Musical" or a stage adaptation of Fanboys (maybe it can even hit the stage before theaters, at the rate it's going).

When I saw The Incredible Hulk yesterday at a matinee screening, I was entertained. (My feelings were very similar to what Scott Weinberg wrote in his review, so no sense repeating them here.) But, truthfully, the CGI-to-death battle scenes made me long for hard-core, physical action sequences involving real people, an itch that was easily scratched by watching Invisible Target, which came out on DVD earlier this week.

Directed by veteran action maestro Benny Chan, Invisible Target is a very basic Hong Kong "cops and criminals" tale with a couple of deeper psychological layers thrown in for good measure. As I wrote in my review when I saw it at Fantastic Fest last fall, "Invisible Target may not be strikingly original in either its plot or action choreography, but there's definitely something entirely positive to be said for a film that intends to be nothing more than a delivery system for adrenaline and keeps its promise in a very satisfying fashion."

Thanks to Bloody D for filling us in on the just-announced release pattern for John Hillcoat's adaptation of the Pultizer-winning Cormac McCarthy novel The Road. And here it is:

November 14 -- New York and Los Angeles
November 21 -- Limited release
November 26 -- Wide release

There, now you know how long you have to finish the book -- which takes a few pages to get into, but is really quite excellent if you want my opinion. The movie version comes from the director of The Proposition (which is also quite excellent), and the adaptation comes from screenwriter Joe Penhall. The impressive cast includes the likes of Viggo Mortensen, Robert Duvall, Charlize Theron, Guy Pearce, and young newcomer Kodi Smit-McPhee..

Expect a Cinematical review of The Road in mid-November, since Erik Davis lives in New York and he is REALLY freakin' excited to see this movie. (Oooh, or maybe it will play at Toronto, in which case you can bump that review up a month.)

Genghis Khan rules! Sergei Bodrov's Mongol (Picturehouse), the first installment of a planned trilogy covering the Mongolian military leader, cleaned up at the indie box office, taking in $25,360 per screen, according to estimates compiled by Leonard Klady at Movie City News. Our own Jeffrey M. Anderson didn't even like the battle scenes -- "polite and observant rather than reckless or exciting" -- much less the movie as a whole. Eric D. Snider was more admiring, if not wildly enthusiastic, as were most critics (per Rotten Tomatoes).

Two films that opened at one theater each performed quite well. Take Out (Cavu Pictures) earned $9,900. Directed by Sean Baker and Shih-Ching Tsou, the film depicts a day in the life of an illegal Chinese immigrant who must pay off a large debt to his smugglers or face the consequences. The only way to pay the debt? Get good tips from his wealthy delivery route. Both the New York Times and Village Voice were complimentary.

Eric Guirado's Grocer's Son (Film Movement) made $9,500. The titular character must leave the city to return to the country and care for his sick father's duties. Gradually he finds that the villagers are not so gruff after all, and romance might be blooming too. Slant Magazine and Variety published positive reviews, though noting various flaws.

It has been deathly quiet on the Fanboys front, which suggests that no one would see this movie if the Weinstein Co. paid them to. Well, that's probably an overstatement, but it certainly is a dead horse.

Then again, there might be a flutter of life. According to the New York Times, the Weinstein Co. have brought original director Kyle Newman back to create a final cut of the film. "I have been brought back into the editing room to work on a final version," Newman told the Times. "All the key people are back. That's all good."

Of course, there is still no news on a release date, nor whether it will ever be put into theatres or merely relegated to direct-to-DVD. (We also don't know which storyline will be kept in; the cancer one, or the non-cancer one.) It's rather interesting that the Weinstein Co. conceded to the fan backlash -- the backlash they said didn't really exist. If they can appease those petition signers and protest stagers, could they actually turn a profit on this film?

In telling the story of Joy Division's Ian Curtis, director Anton Corbjin focuses on his wife Deborah (Samantha Morton) as much as the singer (Sam Riley) himself. Control hits DVD today courtesy of The Weinstein Co.; Corbijn contributes an audio commentary and a conversation. Other extras include a "making of" feature, extended live performances, and music videos from Joy Division and the Killers. James Rocchi reviewed Control and so did Christopher Campbell.

Mr. Rocchi also saw Olivier Assayas' Boarding Gate, but he noticed one problem: "The film has no motor to drive it. " Even the more adventurous and/or devoted fans of director Assayas may wish to proceed with caution. Asia Argento and Michael Madsen star. The DVD from Magnet Releasing includes interviews with Ms. Argento and a feature entitled: "Boarding Gate: In Touch with Asia."

Michael Radford's heist film Flawless inspired Eric D. Snider to write a glowing guarded recommendation; he concluded: "Michael Caine and the rest of the mostly British cast are serious enough to pull the job off, and they make the flick eminently watchable." Look for the DVD from Magnolia.

Do you really need to know what Twisted: A Balloonamentary is about? The title alone justifies a rental, but if you insist on knowing more, I refer you to Richard von Busack's recent post on the film's theatrical success. The DVD includes an audio commentary, deleted scenes, and much more.

When two movies with similar plots hit theaters around the same time, it usually just reveals the vapidity of Hollywood formula (as was the case when Deep Impact and Armageddon came out a few months apart). The situation changes, however, when the subject matter has far more thematic weight. Defamer's S.T. VanAirsdale points out the potential conflict brewing now that The Weinstein Company has picked up U.S. theatrical, DVD and television rights to the 2004 German film Operation Valykrie, a dramatization of the failed attempt to assassinate Adolf Hilter during World War II. Sound familiar? That's because Bryan Singer's upcoming 2009 release, Valkyrie, tells precisely the same story, with Tom Cruise in the role of would-be assassin Col. Claus Von Stauffenberg. In the German movie, the character is played by Sebastian Koch, the debonair star of The Lives of Others and Paul Verhoeven's Black Book.

In addition to the overlapping content, VanAirsdale points out another potential conflict: Koch's female co-star in Black Book, the alluring Carice van Houten, stars opposite Cruise in Valkyrie, creating the sort of meaty overlap that money can buy. Harvey Weinstein's no slouch when it comes to instigating controversy, but his company hasn't exactly had the best of luck with its recent daring titles (few turned out for Where in the World is Osama bin Laden?). Personal drama has impacted Cruise's films before, but this might be the rare case where he would have nothing to do with it.